Whether you’re trying to use a blog to help promote your business or trying to turn your blog into your business, it’s important to take a step back and look at your personal branding from the perspective of your potential readers. Getting noticed online is hard enough as it is before you take into account the visual bombardment your potential audience goes through every day.
It used to be that you could have a blog and your “company voice” would be maintained by the person writing it, but now your Brand is portrayed across several online platforms, and it’s easier than ever to lose your message somewhere along the way. Today we’re going to cover 10 things you can do to maintain your Brand and build loyalty online.
#1. Branded Social Media images for your blog
After you write your content, create a custom image including some elements from your branding before sharing them on your social platforms. This will give your audience a stronger association between your website content and your social presence.
#2. Use Custom images instead of icons
Instead of using an icon on your website for links to your portfolio or shopping pages, build a link image in Canva or Photoshop to reflect your personal branding.
Using images as icons allow you to include more Alt text to strengthen your SEO and build up your visual branding. For example below, I have used the illustrations from my social headers to create 3 possible links that could be used.
#3. Use the same tone on your website as you do on social media
If you are happy-go-lucky on your social media but intense and motivating in your blog, your readers will be confused as to what they are getting into. Try picking a few words that describe you as a brand or service, and keep them in mind whenever you are writing anything for your online presence. This way you will maintain a single tone across all platforms.
#4. Use the same colours across social media platforms
Several online platforms give you the options to change your “theme colour.” Whenever possible, use your brand colours to customize your online presence.
#5. Use similar photography
If you are using bright and colourful images with sparkles and party hats some of the time and using stark cold business photos the rest, people aren’t going to have a clear picture of who you are and what services you offer. Keep a mood board nearby of images that accurately reflect your brand to keep yourself on track.
#6. Treat content upgrades as an extension of your personal branding
A content upgrade is a type of inbound marketing that allows you to offer a little extra in exchange for an email address. These are usually free workbooks/ebooks/worksheets and are strategically planned to find people who would benefit from a continued conversation with your brand. And as it is a representation of you, you should put time and effort into a good quality offering.
Content Upgrades are so widely used these days, there is a good chance that your visitor will download a few similar upgrades and if your offering isn’t the best one, the probability of that visitor coming back for more is decreased.
#7. Add custom social icons to your email signature
I love this whenever I see it. The problem with getting so many emails to my inbox every day is that it is sometimes hard to remember where those emails came from in the first place. When someone has custom social follow icons in their email signature, I can easily figure out where I signed up to receive content from them.
#8. Add your logo to everything. Discreetly
I wouldn’t recommend you add a giant version of your logo on everything, but definitely make sure it is discreetly applied to each piece of content you are putting out there. When you’re spending so much time curating your work, having your logo present will allow you to lengthen your social reach because people will always be able to find their way back to you.
#9. Use branded Social Media Headers
This one seems like a no-brainer, but there are still a lot of people out there who aren’t paying attention to what type of imagery they have on their social media accounts. Use the cover photos for Twitter, Facebook, Linkedin, etc. as a space to reach potential followers via the use of your brand colours and imagery. In the example below I used the gem illustrations from my logo to create social headers that would be used across all of my social media.
#10. Use video. If it’s appropriate
Everyone and their dog is jumping into video, but before you do that take a second and figure out if offering video makes sense for you. If you’re selling t-shirts, make sure the video you are putting out there is relevant to what your customers are looking for. Maybe make a video of how the product is made or a video of unpacking new shirt designs. Whatever you do, make sure it’s appropriate to represent your personal branding.
Content is King, Consistency is Queen
In the end, the biggest thing is making sure that your brand is presented consistently across all social platforms. I encourage you to take a look at your current online presence and make sure your brand makes sense overall.
How do you make sure you’re always consistent in your online branding for your business? Let me know in the comments below!