Are you writing killer content but still aren’t getting the increased organic traffic to your website? You might have to take a look at the way your SEO is functioning. In Today’s post we are going to review some SEO best practices so you can start using SEO to increase organic traffic to your website.
What is SEO?
SEO stands for Search Engine Optimization. This is what Google and other search engines use to find content that best serves their users’ search inquiry. When Google is looking for content matching a search inquiry, they want to present the best possible user experience for the person who is looking for it, so it’s important to optimize your blog posts and your web pages so you will show up in search engines.
Why is SEO important for increasing organic traffic to your website?
Search Engine Optimization is the process of altering the copy on all of the pages of your website to make it easier for prospective clients or customers to find your business online. It’s important to pay attention to your SEO for the following reasons:
- Provides organic visibility for your website in search results
- Increases brand credibility with higher search rankings
- Gives insights into your target audience through experimentation
- Searchers tend to only focus on the first 5 results in a google search
- Helps smaller businesses stand out against larger competition
Once you take the time to optimize your SEO to increase organic traffic, you’ll find that promoting your content becomes a lot easier.
Tip #1: Start writing a blog for SEO to increase organic traffic
Optimizing your website for search engines is oftentimes not enough to get your website to the top of Google rankings. Writing compelling copy using keywords for your homepage, about page and sales page is only the beginning. If you are not writing a regular blog for your business, you are missing a valuable boost of SEO to increase organic traffic.
Google’s priority is to provide the best user experience to the people who are using their search engine, so if your website only has 1 – 2 pages of content using a keyword phrase, Google is more likely to push your site below your competition that is offering 15 + pages on that keyword through the use of a business blog.
Tip#2: Long tail keywords or keyword phrases
Back in the old days, you had to figure out exactly what your possible consumers would type into a search engine to get your website to show up. These days it’s not quite as rigid with the exact words you’re using because better SEO uses long tail keywords.
A long tail keyword is a phrase that your prospective visitor might type into Google, that is specific to the content that you are offering.
For example, let’s say you’re writing a blog post about content upgrades to increase organic traffic that is targeted toward bloggers. You could write your keywords in a couple ways:
- Content Upgrades
- Organic Traffic
- Increase Traffic
Possible Longtail keywords:
- Content upgrades for bloggers
- Increase organic blog traffic
Your long tail keywords will result in better traffic with an increase in organic traffic rates because you’ve chosen 3 to 4-word phrases that get really specific about what you’re offering.
Tip#3: Deep linking & External linking
Google uses bots to crawl your website to make sure it’s easy for their users to navigate, so making sure you have a clear navigation bar on your site is just the beginning.
Whenever you create a new blog, it’s worth taking the time to see if there is anywhere you can refer to older blog posts, and also go back to your older posts to see if you can link to your new blog in places that make sense. This is called deep linking within your website, and when Google bots crawl your site, it allows them to jump from one of your keyword-rich pages (ie. a blog post) to another relevant keyword-rich page within your website. This practice is one of the easier ways you can increase your search engine relevance.
External linking for SEO is the process of adding a relevant link to an outside source to your website. In current SEO best practices, this is the single most important aspect of page ranking, so it’s recommended to build relationships with other websites early on. By externally linking to other websites, you are providing that external site a vote of confidence for search engines.
Whenever you use an external link to reference another business’s website, contact that site and let them know that you’ve boosted their content. Work toward building relationships strategically so that you can expect them to link back to you at some point, or even better, allow you to guest post on their website with a link back to yours.
Bonus tip: Search engines favour content that loads quickly on mobile, so make sure your website is loading as quickly as possible. Check out my blog here on increasing page speed for WordPress to make sure your content loads quickly.
Are there any tips to increase organic traffic that you think should be added to this list? Leave a comment below to share!